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Gear Guides/Best Baby Formula
Kirkland Signature ProCare Infant Formula
Best ValueBaby Formula

Kirkland Signature ProCare Infant Formula

Costco's house-brand formula delivers name-brand-style nutrition at a warehouse price that makes your budget exhale.

88
NewMom Index
88 / 100
Price range $$$
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The verdict

Kirkland Signature ProCare is the open secret of formula-feeding parents: it's a milk-based, iron-fortified formula with DHA and added prebiotics that meets the exact same FDA standards as the big brands, at a dramatically lower per-ounce cost. If your baby tolerates a standard milk-based formula, this is often the smartest financial move you can make, full stop. The catch is access: you need a Costco membership and it comes in large tubs, so it's less convenient for a quick grab and it can occasionally sell out. Skip it if your baby needs a specialty formula (sensitive, hypoallergenic, organic) or you don't have Costco access.

What we love
  • Excellent per-ounce value, often far below name brands
  • Meets the same FDA nutrient requirements as premium formulas
  • Includes DHA and prebiotics like pricier options
  • Large tubs mean fewer reorders
Keep in mind
  • Requires a Costco membership to buy
  • Sold in bulk sizes that are bulky to store
  • Can be out of stock during shortages
Is the Kirkland Signature ProCare Infant Formula right for you?
Budget-focused parents with Costco access whose baby does fine on a standard milk-based formula.