A newborn-ready structured carrier (no insert) with gorgeous prints — most of the Omni's range for a little less.
The Free-to-Grow gives you the big win of a no-insert newborn fit in a structured carrier at a slightly friendlier price than the Omni, plus Tula's famously pretty fabrics. You lose the front-outward-facing position, which some babies love around 5–6 months, but you keep front-in, hip, and back carries from newborn through toddler. A savvy value pick.